Think this article does not apply to you?
Even if you aren’t a job-seeker, how would you feel if a recruiter calls about a better job that pays more at a better company?
With more than 450 million members it takes more than joining LinkedIn to get found. (1)
It takes a LinkedIn profile containing
(A.) The keywords recruiters use to search for candidates in your field and
(B.) Sufficient keywords to appear at or near the top of their search results.
When I was looking for a Financial Analyst role, I created a LI profile full of the keyword ‘Analyst’. I added ‘Analyst’ to my profile 31 times. As a result, when recruiters search for an ‘Analyst’, I was at or near the top of their results.
I was able to add ‘Analyst’ 31 times because I broke down past jobs into each responsibility within the job.
‘Business Analyst’, became four separate roles, reflecting the different things I did in that position –
· Business Analyst | Financial Analyst | Business Operations
· Lean | Kaizen | Six Sigma Specialist
· Project Manager | Analyst
· Reporting Analyst
‘Operations Manager’ became –
‘Operations Analyst | Program Manager | Financial Analyst’
‘Pricing Analyst’ became ‘Pricing Analyst | Operations Analyst’
‘Business Planner’ became ‘Business Planner | Financial Analyst’
Because I created 4 separate roles, I was able to include all of my achievements.
Because I included all of my achievements, it was easier to add keywords where it made sense to the reader.
I also ensured that my analytical skills were represented in the ‘Skills’ section.
Another strategy to add more keywords to your profile, is to put numbers in front of the schools you attended and then continue the numbered series by adding skills and characteristics.
According to the Muse, many recruiting professionals only use the current title box to search for candidates. If you’re unemployed, the Muse recommends creating a dummy job listing in the current title section using your target job title. For example, Financial Analyst—followed by ‘Seeking New Opportunity’ in the Company Name box. (2)
When Its not clear which keywords you should be using
Susan P. Joyce has an excellent post entitled, How to Identify Exactly the Right Keywords for Your LinkedIn Profile at http://www.job-hunt.org. Some of the takeaways are,
1. If you are targeting specific employers go to the job posts you are interested in and identify the words and or word combinations that they use most frequently.
2. If you have no target employers, identify the most frequently used words in the job posts for the position you are pursuing.
3. Choosing the right keywords is critical because if you are not using the same keywords as the recruiter, you won’t be found. (3)
Sometimes there are multiple titles for the same type of work so its not clear which keywords are best.
If this is your situation, go to Indeed.com/jobtrends and enter the different titles for your profession.
Susan entered the titles Social Networking Specialist, Social Media Specialist and Social Networks Specialist into Indeed’s Job Trends site.
I replicated the test and found, as Susan did, that Social Media Specialist is the title employers use in their job postings. (4) See insert below.
Welcome all invites https://www.linkedin.com/in/clarkfinnical. My email is firstname.lastname@example.org.
Image Copyright: http://www.123rf.com/profile_elnur
(1) LinkedIn now has 450 million members, but the number of monthly visitors is still flat. KEN YEUNG AUGUST 4, 2016 2:10 PM http://venturebeat.com/2016/08/04/linkedin-now-has-450-million-members-but-the-number-of-monthly-visitors-is-still-flat/
(2) The 31 Best LinkedIn Profile Tips for Job Seekers https://www.themuse.com/advice/the-31-best-linkedin-profile-tips-for-job-seekers
(3) Susan P. Joyce. How to Identify Exactly the Right Keywords for Your LinkedIn Profile Jobhunt.org https://www.job-hunt.org/social-networking/LinkedIn-job-search/indeed-jobtrends-research.shtml